180 North LaSalle
Transform the lobby without changing the neoclassical architectural features. Using projection and a clean new building identity, ESI Design brought the space to life.
180 North LaSalle, Chicago, IL
Experiential Graphic Design, ESI Design
Building off the vocabulary of nearby downtown Chicago bridges and lines of classical architectural drawings, we developed a building brand and expanded it into a signage system which included exterior building IDs, interior furnishing elements, and a retail tenant branding system.
Photos for ESI Design by: Andy Ryan